People are primarily attracted to images they see so when you’re marketing your business either via the web or print you need to have images that stand out from the crowd to attract the readers attention for them to read about what you have to say, so what do you do? search the web for a stock image that fits your message and vision or do you call a photographer to come and take images unique to you and you’re business? it can be a hard choice to make so below I give 5 reasons why you would do the later and call a professional photographer to provide images unique to your business.
1 – Your vision and message
A stock image is an image that has been created to appeal to as broad a market as possible to ensure the highest amount of sales for the use of that image and due to this will have a broad message, when you hire a professional photographer they will sit with you and listen to what you have to say, they want to understand what message you’re trying to relay and then recreate this through the image they take and deliver to you ensuring that the final image you use is tailored to what your trying to say or project to the world.
2 – Your Identity & Brand
A professional photographer can help get your individual identity to the world, they can create images of your physical business and your team providing a visual link between what you do and the culture behind it.
3 – Creative Direction
When you hire a photographer you’re not just buying images your also buying experience and creativity, you may have a vision in mind but your unsure of how you can recreate that and thats where a photographer can help direct you and as a third party they may have a perspective on your vision you may not have thought of.
4 – Sometimes Stock images just won’t do
You may have a product launch, a conference or event or some PR for local press and no matter how hard you look you will not find what you want in a stock image, you will need original images to capture what you want to tell the world about.
5 – Lets stay together
Ongoing relationships between a photographer and a business can ensure that the identity if fully understood and recreated in future projects without having to explain what you’re trying to do time and time again or via spending hours searching the web for a suitable match, in any industry ongoing and understanding relationships are usually the most productive.
Sometimes it will be more cost effective and faster to grab a stock image it may provide a solution for a specific message or work but for those times you need a hand to guide you or you want original images tailored to you call a professional.
check out our services and feel free to give us a call for any advice or projects you’d like to work together on –
http://pinsharpmedia.com/services/